What is the value?
How are you different?
Your USP must be clear, easy to understand and compelling enough to arouse interest.
You also need to prove it!
How are you different?
Your USP must be clear, easy to understand and compelling enough to arouse interest.
You also need to prove it!
What do you do?
What does that mean?
Achieving simplicity and clarity takes time and effort but the simpler and easier your messages are to understand, the better they are understood.
What does that mean?
Achieving simplicity and clarity takes time and effort but the simpler and easier your messages are to understand, the better they are understood.
Consistent
This is what we do...
Messages must be used consistently across your business in all your marketing collateral and website.
All your people should understand what you do and be able to tell the outside world!
This is what we do...
Messages must be used consistently across your business in all your marketing collateral and website.
All your people should understand what you do and be able to tell the outside world!
Knowledge gives you a great foundation to develop
messages and a sales proposition that is relevant
and compelling.
Marketing messages should not just be snappy slogans. They must tell your story - what you stand for, what you do - and why this is different and of value.
Marketing messages work best when they are interconnected and we do this through the ‘Message Stack’.
The really important thing here is that the messages are consistent and follow a pattern - just like the layers in an onion!
Marketing messages should not just be snappy slogans. They must tell your story - what you stand for, what you do - and why this is different and of value.
Marketing messages work best when they are interconnected and we do this through the ‘Message Stack’.
The really important thing here is that the messages are consistent and follow a pattern - just like the layers in an onion!
Vision is what you aspire to
be in the future.
Mission says what you do today.
Offering describes the product / service you sell.
USP says why you are different.
Value Proposition quantifies benefits.
Mission says what you do today.
Offering describes the product / service you sell.
USP says why you are different.
Value Proposition quantifies benefits.
